PopSugar Hires Two Execs to Lead Marketing, Advertising Efforts
The celebrity and lifestyle site PopSugar is staffing up its advertising and marketing team with two new executive-level hires. Colette Dill-Lerner, formerly vp of Internet marketing at Guthy-Renker,...
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PopSugar Launches Blogger Network
From Fairchild Fashion Media’s NowManifest to Lucky magazine’s Style Collective, media companies have been snapping up bloggers left and right for the past several years. Now, female-focused digital...
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Digital Natives Are Getting Front Row Seats at Fashion Shows
Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses, the smiling...
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PopSugar Partners With Neiman Marcus for Luxury Subscription Box
Not sure what to give friends and family for the holidays this year? PopSugar is teaming up with Neiman Marcus on a holiday edition of its PopSugar Must Have subscription box of home, fashion and...
View ArticlePopSugar Launches Full-Service Unit The Bakery
If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping...
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PopSugar Announces First Scripted Series
It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping with churros (seriously), the women's...
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The PopSugar NewFront Is a World of Pink Churros [Video]
A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.
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7 Media Brands Shaking Up the 2014 NewFronts
It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the Digital Content...
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PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week
Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that and the 300 percent bump...
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PopSugar Set to Launch a Nifty Social Shopping App This Month
PopSugar, the leading indie women's lifestyle publisher, knows a ton about millennial women, and it’s now layering its data atop its shopping-based ShopStyle network to create Fave, a social commerce...
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